PPC Management
We are a PPC management agency. We build, run, and optimize Google Ads and paid social for businesses across Montana and the country. Most clients hire us after their last agency set the account up and stopped optimizing.
PPC built on brand
Most agencies start with the platform. They open Google Ads, dump in keywords, and build campaigns. The brand work, if any, is whatever’s already in the logo and on the website.
We start with the brand. Before we touch your account, we look at the positioning, the ICP, the value prop, and the actual buyers you want. The ad copy can then make a specific argument instead of selling generic features. The buyers who click are pre-qualified because the messaging matches the brand they find on the landing page.
This is why we exist as a brand-led agency, and it’s why we run paid media differently. The Let’s Canoe Framework guides the brand work; the paid media work runs downstream of that. When buyers tell us their last campaign “didn’t convert,” the usual fix isn’t the keywords. It’s the message and who it’s aimed at.
Why most PPC accounts underperform
Three things kill most PPC accounts. We see them on almost every audit.
- Set it and forget it. The agency built a solid launch, then stopped optimizing. Bids drift, ads get stale, audiences narrow on their own. By month three, the account is running on autopilot and burning budget.
- Tracking that doesn’t track. GA4 isn’t wired up properly. Conversion events fire on the wrong action. The reporting numbers look great in the deck and have nothing to do with actual revenue. The agency thinks it’s winning; the client wonders why nothing is happening on the sales side.
- Targeting that’s too wide. Keywords are too broad, audiences are too generic, and exclusions are never added. The campaign reaches everyone, qualifies almost no one, and spends fast on clicks that never convert.
We start every engagement by auditing all three before we touch your campaigns.
Tracking that actually shows what’s working
Most PPC accounts we audit have broken tracking. GA4 isn’t wired up. GTM has duplicate tags firing. Conversion events count from loads instead of form submits. The reports look fine; the numbers underneath are wrong.
We fix the tracking before we touch the campaigns. That means a proper GA4 setup with the right conversion events, GTM cleaned so tags fire once and only once, and server-side tracking when iOS privacy changes or ad blockers are eating your data. Where it makes sense, we add UTMs that survive the click and stitch back to your CRM so you can see which keywords drove which actual customers.
If you can’t trust the numbers, you can’t optimize. So we get the numbers right first.
Google Ads management
Google Ads is where most of our spend goes. We work across Search, Performance Max, Display, and YouTube, with the mix shaped by where your buyers actually convert. We also run paid social when they make sense for the account.
How we run a retainer
Onboarding starts with an account audit and a tracking review. From there, we set quarterly goals, run weekly optimizations, and send a monthly report you can actually read. You own the account, the data, and the campaigns. We just run them.
Based in Billings, working nationally
Our shop is in Billings, MT. We work with retainer clients here in Montana and across the country, mostly remote, with quarterly strategy reviews. Local clients get on-site work when it makes sense.
Common questions
How much should I budget for ads?
Most clients spend between $3k to $10k per month on ads. Below that, paid media usually can’t compete; above that, you need a senior team like ours to keep it efficient.
How long until I see results?
Most accounts show meaningful movement within 60 to 90 days. The first 30 are spent on bid learning, cleaning, tracking, and rebuilding what doesn’t work; the next 60 are spent on scaling what does.
Do you run Meta or just Google?
Both. We lead with Google Ads because buyer intent is highest, but we run Meta when they fit the account and strategy.
Do I have to be in Montana to work with you?
No. Roughly half of our retainer clients are outside Montana. We run remote-first engagements with quarterly strategy reviews.
Do you require a long-term contract?
Month-to-month after a 90-day minimum. The 90 days lets us actually move the numbers; after that, the work speaks for itself.
406-998-7901
team@letscanoe.com
119 N 29th St
Billings, MT 59101
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Let’s Canoe is a brand-led marketing agency in Billings, Montana. We start with brand strategy and build the marketing around it. The Let’s Canoe Framework⢠guides every engagement we run.
