Montana brand agency
A brand agency that starts with strategy.
Brand strategy first, marketing second. The same senior team runs the work from strategy through design, optimization, and production.
Selected clients
As seen in
How we work
A brand agency built on strategy
Let’s Canoe is a brand agency in Billings, Montana, working with brands across the country. Most clients come to us when growth stalls or slows down. The cause is usually the brand itself. When brands go stale and drift, they lose growth momentum. We work with you to develop a clear brand strategy, position your brand competitively, and build the marketing to support it. Brand strategy first, marketing second, with one senior, founder-led team running both.
Brand strategy engagement
Founder-led positioning, messaging, and identity. Brian leads every engagement himself.
Brand strategy →Marketing engagement
The ongoing work built on the strategy, whether we set it or you bring it. Our senior team runs design, search, paid media, conversion, and production through LC Studios.
The problem
Growth stalls when your brand drifts
Brand drift shows up in two places.
Outside the business
Buyers notice brand drift before the company does. They start choosing competitors, and the loss shows up four ways:
Inside the business
Every department ends up doing its own thing, and the company gets pulled in different directions. The value and the messaging stop lining up, and both customers and employees get confused.
When revenue flattens, marketing takes the blame. The cause is usually the brand strategy and how it’s positioned. When a stale brand no longer stands for one clear thing, the messaging gets muddled and buyers stop paying attention. This is brand drift.
A brand strategy resets the direction, and growth, sales, and marketing line up behind the new position. We run the work through the Let’s Canoe Framework.
Start with a free brand audit Fifteen questions, three minutes, and an optional free fit call to walk through your results.Brand strategy engagement
The Let’s Canoe Framework™
Every brand strategy engagement runs on the same method. The method takes a brand from “something isn’t working” to a strategic position built on value that drives growth.
From a six-week audit to a full engagement, every brand we build moves through these five phases.
See how the framework worksDiscovery
We learn the business, the market, and the people you’re trying to reach.
Positioning
We decide where the brand sits, who it serves, and what it stands for.
Identity
We turn the positioning into a visual system of logo, type, color, and design.
Brand narrative
We give the brand its voice and the story it tells over time.
Activation
We deliver the brand book and an activation plan built around your resources and capacity, then support the rollout.
Selected work
A look at the work
What we do
Services, built on strategy
Every service below runs on the strategy we set with you, so the message stays the same from the ads to the website to the video.
Brand strategy
Brand strategy is where the work starts. We define your position in the market, who you serve, and what makes you different from competitors, then turn the positioning into messaging your whole team can use.
Brand strategy →Brand identity and design
Once the strategy is set, the identity makes it visible. Logo, type, color, and a working set of brand guidelines, built so the brand holds together everywhere it shows up.
Brand identity and design →Web design and development
The website your whole funnel runs through, designed and built to load fast, rank, and turn visitors into customers, all on the brand strategy.
Web design and development →SEO
The content and technical work that brings in search traffic over time. We build SEO on the brand strategy, so the pages that rank also say something worth reading.
SEO services →PPC and paid media
Google Ads, Microsoft Ads, and paid social, built on your positioning. The ads make a specific argument, so the people who click already want what you sell.
PPC management →Conversion optimization
Traffic only pays off when it converts. We find the friction on your site, test the fixes, and turn more of the visitors you already have into customers.
CRO →Email and SMS marketing
Lifecycle flows that nurture leads, recover carts, and bring customers back, working in the background on the channels you own.
Email and SMS marketing →Video and film
Our in-house studio, LC Studios, produces brand films, commercials, and brand videos, from scripting through the final cut.
Video production →Who we work with
Brands across industries
We work with established businesses and organizations that have outgrown their first brand, most often in these industries.
Hospitality
Hotels lose margin on every OTA booking. We build the brand and the website so guests book direct and return.
Healthcare
Patients and referring doctors choose the provider they trust. We build practices and health systems one consistent identity across every location, so people know exactly who they’re choosing.
Ecommerce
Customers who arrive through a discount rarely come back without one. We work with ecommerce brands on positioning and the conversion funnel, so customers have a reason to buy beyond price.
Consumer goods
Shoppers decide in seconds, on the shelf and in the feed. We shape the positioning, packaging, and funnel so your product wins the choice and holds a higher price than the store brand.
Financial services
Most banks and credit unions sound alike. We position yours so customers have a clear reason to choose you, then we build the funnel that turns rate shoppers into account holders.
Nonprofits
People give to what they understand. We make the mission plain, then build the donation funnel that turns a first visit into a first gift.
Arts and culture
Arts organizations rebuild their audience every season. We build the identities that keep people coming back, including seasons for the Billings Symphony and the Yellowstone Art Museum’s 60th anniversary.
Professional services
Expertise is hard to see from the outside. We position your firm so the right clients can tell what they’re buying, and we build the funnel that moves a referral to a signed engagement.
LC Studios · our production arm
A four-minute film, shot in one continuous take
We built a ninety-foot dolly and a custom set inside a private sound stage, then shot the whole film as one continuous four-minute take. Every effect happened in camera, on the day.
See more from LC Studios →
35+
Years of brand, marketing, and production work
100%
Senior-led, no juniors handling your account
1
Team, from strategy through to screen
LC STUDIOS
We produce everything in-house
Why us
Why work with us
Anna and Brian Murnion founded Let’s Canoe, a husband-and-wife team in downtown Billings, Montana, with more than thirty-five years between them across brand strategy, marketing, design, and film. Brian leads the strategy, Anna leads client experience, and our in-house team runs the marketing and the studio. You work with the people who do the work.
Strategy, marketing, and production sit under one roof, so the brand we define is the brand that ships. Nothing gets lost in a handoff between an agency and a production house that never read the brief. It’s the same standard whether the budget is a regional launch or a national campaign.
We also work alongside in-house teams that already have a strategy. Bring us in for the brand work, a single campaign, or a film through LC Studios, as an extension of the team you already have.
The senior person who develops your strategy is the same one who runs the brand work that follows.
Where we work
A brand agency in Montana, building for clients anywhere
We work with Montana businesses that want a brand built to compete well past the state line, and with clients across the country who want senior, founder-led work without a coastal-agency price tag. Most of the work happens remotely, and we come to you for workshops, shoots, and launches.
Start with a fit callFree tools
See where you stand
Brand strategy
Free brand audit
A scored read on where your brand stands and where the gaps are. Fifteen questions, no sales call required.
Take the brand auditMarketing
Free SEO audit
An automated read on your site’s SEO, covering what’s working, what’s broken, and the quickest wins to chase first.
Run the SEO auditGrowth
Free growth gap calculator
Where your current growth rate actually lands you in ten years, against your goal, in dollars. Then seven questions to find the bottleneck.
Find my growth gapAI search
Free AI readiness grader
A graded report on how ready your site is to be found and cited by AI search engines like ChatGPT and Claude.
Grade my siteCommon questions
Working with a brand agency like ours
What does Let’s Canoe do?
What does a brand agency actually do?
Do you produce video and film in-house?
How do you work with clients?
Do you work with national brands and clients outside Montana?
What size companies do you work with?
How do I start a project?
Explore
Popular pages
Services
Method & studios
Montana & local
Ready to start?
Book a free call with our co-founder, or send a note and we’ll get back to you within a day.
top articles
Paddle talks
Brand strategy frameworks compared: which ones work, and when
Can ChatGPT read your website (and do you want it to)?
The business growth plateau: why companies stall, and what restarts growth
A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
As seen in
Marketing
© 2026 CANOE, LLC dba Let’s Canoe. All rights reserved.
