Montana brand agency
A brand agency that starts with strategy.
Brand strategy first, marketing second. The senior team that sets your strategy is the same team that designs, markets, and produces everything built on it.
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How we work
A brand agency built on strategy
Let’s Canoe is a brand agency in Billings, Montana, working with brands across the country. Most clients come to us when growth stalls. The cause is usually the brand itself: it has gone stale, the message has drifted, and buyers have stopped paying attention. We develop a clear brand strategy with you, position the brand against its competitors, then build the marketing on top of it. The same founder-led team does the strategy and the marketing that follows.
Brand strategy engagement
Positioning, messaging, and identity for your brand. Our co-founder and director of strategy sits in every working session.
Brand strategy →Marketing engagement
The ongoing marketing built on the strategy, whether we set it or you bring your own. Our senior team handles design, search, paid media, conversion, and production through LC Studios.
The problem
Growth stalls when your brand drifts
Brand drift shows up outside the business and inside it.
Outside the business
Buyers notice brand drift before the company does. They start choosing competitors, and here is what that looks like:
Inside the business
Every department ends up doing its own thing, and the company gets pulled in different directions. What you offer and how you describe it stop matching, and both customers and employees get confused.
Marketing usually takes the blame when revenue flattens. The real cause is brand drift: the brand has gone stale, it no longer stands for one clear thing, the messaging is muddled, and buyers have stopped paying attention.
A brand strategy resets the direction, and growth, sales, and marketing line up behind the new position. We use the Let’s Canoe Framework to get there.
Start with a free brand audit Fifteen questions, under two minutes, and an optional free fit call to walk through your results.Brand strategy engagement
The Let’s Canoe Framework™
Every brand strategy engagement uses the same method. It moves a brand from “something isn’t working” to a position in the market that buyers can tell apart from the competition.
From a six-week audit to a full engagement, every brand we build moves through these five phases.
See how the framework worksDiscovery
We learn the business, the market, and the people you’re trying to reach.
Positioning
We decide where the brand sits, who it serves, and what it stands for.
Identity
We turn the positioning into a visual system of logo, type, color, and design.
Brand narrative
We give the brand its voice and the story it tells over time.
Activation
We deliver the brand book and an activation plan built around your resources and capacity, then support the rollout.
Selected work
A look at the work
What we do
Services, built on strategy
Every service below is built on the strategy we set with you, so the message stays the same from the ads to the website to the video.
Brand strategy
Brand strategy is where the work starts. We define your position in the market, who you serve, and what makes you different from competitors, then turn the positioning into messaging your whole team can use.
Brand strategy →Brand identity and design
Once the strategy is set, the identity makes it visible. You get the logo, type, color, and a working set of brand guidelines, so the brand holds together everywhere it shows up.
Brand identity and design →Web design and development
Your whole funnel passes through the website. We design and build it on the brand strategy, then make sure it loads fast, ranks in search, and turns visitors into customers.
Web design and development →SEO
The content and technical work that brings in search traffic over time. We build SEO on the brand strategy, so the pages that rank also say something worth reading.
SEO services →PPC and paid media
Google Ads, Microsoft Ads, and paid social, built on your positioning. The ads say something specific, so the people who click already want what you sell.
PPC management →Conversion optimization
You already pay for the traffic. We find where visitors drop off on your site, test the fixes, and turn more of them into customers.
CRO →Email and SMS marketing
Lifecycle flows that nurture leads, recover abandoned carts, and bring past customers back. Email and SMS are channels you own, so they keep working without more ad spend.
Email and SMS marketing →Video and film
Our in-house studio, LC Studios, produces brand films, commercials, and brand videos, from scripting through the final cut.
Video production →Who we work with
Brands across industries
We work with established businesses and organizations that have outgrown their first brand, most often in these industries.
Hospitality
Hotels lose margin on every OTA booking. We build the brand and the website so guests book direct and return.
Healthcare
Patients and referring doctors choose the provider they trust. We give practices and health systems one identity that holds across every location, so people know exactly who they’re choosing.
Ecommerce
Customers who arrive through a discount rarely come back without one. We work with ecommerce brands on positioning and the conversion funnel, so customers have a reason to buy beyond price.
Consumer goods
Shoppers decide in seconds, on the shelf and in the feed. We shape the positioning, packaging, and funnel so your product wins the choice and holds a higher price than the store brand.
Financial services
Most banks and credit unions sound alike. We position yours so customers have a clear reason to choose you, then we build the funnel that turns rate shoppers into account holders.
Nonprofits
People give to what they understand. We make the mission plain, then build the donation funnel that turns a first visit into a first gift.
Arts and culture
Arts organizations rebuild their audience every season. We build the identities that keep people coming back, including seasons for the Billings Symphony and the Yellowstone Art Museum’s 60th anniversary.
Professional services
Expertise is hard to see from the outside. We position your firm so the right clients can tell what they’re buying, and we build the funnel that moves a referral to a signed engagement.
LC Studios · our production arm
A four-minute film, shot in one continuous take
We built a ninety-foot dolly and a custom set inside a private sound stage, then shot the whole film as one continuous four-minute take. Every effect happened in camera, on the day.
See more from LC Studios →
35+
Years of brand, marketing, and production work
100%
Senior-led, no juniors handling your account
1
Team handling strategy, marketing, and production
LC STUDIOS
We produce everything in-house
Why us
Why work with us
Anna and Brian Murnion founded Let’s Canoe, a husband-and-wife team in downtown Billings, Montana, with more than thirty-five years between them across brand strategy, marketing, design, and film. Brian leads the strategy, Anna leads client experience, and our in-house team handles the marketing and the studio. You work with the same people who do the work.
Strategy, marketing, and production sit under one roof, so the brand we define is the brand that reaches your customers. Nothing gets lost in a handoff between an agency and a production house that never read the brief. It’s the same standard whether the budget is a regional launch or a national campaign.
We also work alongside in-house teams that already have a strategy. Bring us in for the brand work, a single campaign, or a film through LC Studios, as an extension of the team you already have.
The senior person who develops your strategy is the same one who designs and produces everything that comes after it.
Where we work
A brand agency in Montana, building for clients anywhere
We work with Montana businesses that want a brand built to compete well past the state line. We also work with clients across the country who want founder-led work without a coastal-agency price tag. Most engagements happen remotely, and we travel for shoots and on-site workshops.
Start with a fit callFree tools
See where you stand
Brand strategy
Free brand audit
A scored read on where your brand stands and where the gaps are. Fifteen questions, no sales call required.
Take the brand auditMarketing
Free SEO audit
An automated read on your site’s SEO, covering what’s working, what’s broken, and the quickest wins to chase first.
Run the SEO auditGrowth
Free growth gap calculator
Where your current growth rate actually lands you in ten years, against your goal, in dollars. Then seven questions to find the bottleneck.
Find my growth gapAI search
Free AI readiness grader
A graded report on how ready your site is to be found and cited by AI search engines like ChatGPT and Claude.
Grade my siteCommon questions
Working with a brand agency like ours
What does Let’s Canoe do?
What does a brand agency actually do?
Do you produce video and film in-house?
How do you work with clients?
Do you work with national brands and clients outside Montana?
What size companies do you work with?
How do I start a project?
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Services
Method & studios
Montana & local
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Let’s talk about your brand
Book a free fit call with our co-founder and director of strategy, or send a note and we’ll get back to you within a day.
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A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
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Marketing
© 2026 CANOE, LLC dba Let’s Canoe. All rights reserved.
