Montana brand agency

A brand agency that starts with strategy.

Brand strategy first, marketing second. We start with the brand, then build the marketing around it.

Selected clients

Fox Sports 1 Tanqueray Altana MINT
Northern Hotel K&K Billings Symphony

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How we work

A brand agency built on strategy

Let’s Canoe is a brand agency in Billings, Montana, working with brands across the country. Most clients come to us when the marketing is running but the results don’t match the spend, and the cause is usually the brand itself. We define the strategy, position the brand for growth, and build the marketing that grows the business. Brand strategy first, marketing second, with one senior, founder-led team running both.

Nimbus 47 gin bottle splashing into water, a still from an LC Studios product film Olivino single-estate extra virgin olive oil bottle, label and brand design by Let's Canoe Lumen Pulse portable power station box, packaging design by Let's Canoe
01 Brand strategy

Brand strategy engagement

Founder-led positioning, messaging, and identity. Brian leads every engagement himself. It’s the foundation the rest of the marketing is built on.

Brand strategy →
02 Marketing

Marketing engagement

The ongoing work built on the strategy, whether we set it or you bring it. Run by our senior team: design, search, paid media, conversion, and film through LC Studios.

The problem

When a brand drifts, growth stalls

The symptoms show up in the numbers first.

Growth flattens
You spend more to win the same customer
Repeat business thins out
Market share shrinks

When this happens, the marketing usually takes the blame. The real cause is the brand itself. It has lost track of what it stands for and who it serves, so the value it offers gets muddled or ignored, and the market stops paying attention.

That’s brand drift. The fix is a brand strategy that gets the brand clear again on what it stands for and who it’s for. Every engagement runs on our proprietary method, the Let’s Canoe Framework.

Start with a free brand audit Fifteen questions, a scored read, and a free fit call to walk through it.

Brand strategy engagement

The Let’s Canoe Framework

Every brand strategy engagement runs on the same method. We built it over twenty years and sharpen it on every project. It moves a brand from “something isn’t working” to a position the whole business can run on.

From a six-week audit to a full engagement, every brand we build moves through these five phases.

See how the framework works
01

Discovery

We learn the business, the market, and the people you’re trying to reach.

02

Positioning

We decide where the brand sits, who it serves, and what it stands for.

03

Identity

We turn the positioning into a visual system: logo, type, color, and design.

04

Brand narrative

We give the brand its voice and the story it tells over time.

05

Activation

We hand off a brand book and a plan your team can run without us.

LC Studios · our production arm

A four-minute film, shot in one continuous take

We built a ninety-foot dolly and a custom set inside a private sound stage, then shot the whole film as one continuous four-minute take. Every effect happened in camera, on the day.

See more from LC Studios →
Behind the scenes on an LC Studios video production in Billings, Montana
Brian Murnion directing on an LC Studios film set

20+

Years of brand, marketing, and production work

100%

Senior-led, no juniors handed your account

1

Team, from strategy through to screen

LC STUDIOS

We produce everything in-house

Anna and Brian Murnion, founders of Let's Canoe, in downtown Billings, Montana

Why us

Why work with us

Anna and Brian Murnion founded Let’s Canoe, a husband-and-wife team in downtown Billings, Montana, with more than thirty-five years between them across brand strategy, marketing, design, and film. Brian leads the strategy. Anna leads client experience. Our senior team runs the marketing and the studio. You work with the people who do the work.

Strategy, marketing, and production sit under one roof, so the brand we define is the brand that ships. Nothing gets lost in a handoff between an agency and a production house that never read the brief. It’s the same standard whether the budget is a regional launch or a national campaign.

We also work alongside in-house teams that already have a strategy. Bring us in for the brand work, a single campaign, or a film through LC Studios, as an extension of the team you already have.

The senior person on your brand is the senior person on your brand. Start to finish.

Where we work

A brand agency in Montana, building for clients anywhere

We work with Montana businesses that want a brand built to compete well past the state line, and with clients across the country who want senior, founder-led work without a coastal-agency price tag. Engagements run remote-first, with on-site work and film production wherever the project calls for it. Wherever you are, the same senior people do the work start to finish.

Start with a fit call

Common questions

Working with a brand agency like ours

What does Let’s Canoe do?
We are a brand agency. We set the brand strategy, then run the marketing built on it: design, SEO, paid media, conversion, and video and film production through our in-house studio, LC Studios. One senior team handles the strategy and the work that follows.
What does a brand agency actually do?
A brand agency decides what a business stands for and how it shows up: positioning, audience, messaging, and identity. The strongest ones also build the work that puts the brand to use. We start with the strategy, then take it into marketing and production so the brand stays consistent from the plan to the finished work.
Do you produce video and film in-house?
Yes. LC Studios is our in-house production team for brand films, commercials, short films, brand videos, and documentaries. We have built custom sets and rigs, shot on private sound stages, and produced on location across Montana and beyond. The work is informed by the strategy, so the film says what the brand needs it to say.
How do you work with clients?
Two ways. A brand strategy engagement sets the foundation: positioning, messaging, and identity, led by our co-founder. A marketing engagement is the ongoing work built on that strategy, run by our senior team, including design, search, paid media, conversion, and production. Many clients start with strategy, then move into marketing.
Do you work with national brands and clients outside Montana?
Yes. We are based in Billings, Montana, and work with clients across the country. Engagements run remote-first, with on-site work and production wherever the project calls for it. Where you are matters less than whether we’re the right team for the work.
What size companies do you work with?
Mostly established SMBs and middle-market companies that have outgrown the brand they started with, plus larger brands for campaign and production work. Stage matters more than size: the work pays off when there’s real revenue to protect and a real decision to make about where the brand goes next.
How do I start a project?
Book a short fit call with our co-founder and director of strategy. We’ll talk through what you’re working on and whether we’re the right team. If you want a read on your brand first, start with the free brand audit.

Ready to start?

Book a free call with our co-founder, or send a note and we’ll get back to you within a day.

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406-998-7901
team@letscanoe.com

119 N 29th St
Billings, MT 59101

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Let’s Canoe is a brand-led marketing agency in Billings, Montana. We start with brand strategy and build the marketing around it. The Let’s Canoe Framework™ guides every engagement we run.