Montana brand agency
A brand agency that starts with strategy.
Brand strategy first, marketing second. We start with the brand, then build the marketing around it.
Selected clients
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How we work
A brand agency built on strategy
Let’s Canoe is a brand agency in Billings, Montana, working with brands across the country. Most clients come to us when the marketing is running but the results don’t match the spend, and the cause is usually the brand itself. We define the strategy, position the brand for growth, and build the marketing that grows the business. Brand strategy first, marketing second, with one senior, founder-led team running both.
Brand strategy engagement
Founder-led positioning, messaging, and identity. Brian leads every engagement himself. It’s the foundation the rest of the marketing is built on.
Brand strategy →Marketing engagement
The ongoing work built on the strategy, whether we set it or you bring it. Our senior team runs design, search, paid media, conversion, and film through LC Studios.
The problem
Growth stalls when your brand drifts
Brand drift shows up two ways. On the outside, it shows in the numbers:
On the inside, it shows up as fragmentation. Departments each pull toward their own goals and grow their own corner, with no shared idea of what the brand stands for or where the company is headed.
When the numbers slip, marketing takes the blame. The real cause is the brand itself, which has lost track of what it stands for and who it serves, so the value it offers gets muddled and the market stops paying attention.
That’s brand drift, outside and in. The fix is a brand strategy that makes the brand clear again on what it stands for and who it’s for, then aligns growth, sales, and marketing behind one direction. Every engagement runs on our proprietary method, the Let’s Canoe Framework.
Start with a free brand audit → Fifteen questions, a scored read, and a free and optional fit call to walk through it.Brand strategy engagement
The Let’s Canoe Framework™
Every brand strategy engagement runs on the same method, built on more than thirty-five years of combined experience and sharpened on every project. It moves a brand from “something isn’t working” to a position the whole business can run on.
From a six-week audit to a full engagement, every brand we build moves through these five phases.
See how the framework works →Discovery
We learn the business, the market, and the people you’re trying to reach.
Positioning
We decide where the brand sits, who it serves, and what it stands for.
Identity
We turn the positioning into a visual system of logo, type, color, and design.
Brand narrative
We give the brand its voice and the story it tells over time.
Activation
We hand off a brand book and a plan your team can run without us.
Selected work
A look at the work
What we do
Services, built on strategy
Brand strategy first, then the work built on it. Every service below runs on the same foundation, so the brand stays consistent from the plan to the finished work.
Brand strategy
Brand strategy is where the work starts. We define your position in the market, who you serve, and what makes you different from competitors, then turn that into messaging the whole business can run on.
Brand strategy →Brand identity and design
Once the strategy is set, the identity makes it visible. Logo, type, color, and a working set of brand guidelines, built so the brand holds together everywhere it shows up.
Brand identity and design →Web design and development
The website your whole funnel runs through, designed and built to load fast, rank, and turn visitors into customers, all on the brand strategy.
Web design and development →SEO
The content and technical work that brings in search traffic over time. We build SEO on the brand strategy, so the pages that rank also say something worth reading.
SEO services →PPC and paid media
Google Ads, Microsoft Ads, and paid social, run by a senior team and built on your positioning. The ads make a specific argument, so the clicks come pre-qualified.
PPC management →Conversion optimization
Traffic only pays off when it converts. We find the friction on your site, test the fixes, and turn more of the visitors you already have into customers.
CRO →Email and SMS marketing
Lifecycle flows that nurture leads, recover carts, and bring customers back, working in the background on the channels you own.
Email and SMS marketing →Video and film
Our in-house studio, LC Studios, produces brand films, commercials, and brand videos. We have built custom rigs and shot on private sound stages, with the work informed by the strategy.
Video production →Who we work with
Brands across industries
We work with established businesses and organizations that have outgrown the brand they started with. Whatever the industry, the approach is the same, with brand strategy first and the marketing built on it.
Hospitality
In hospitality, brand strategy drives the direct bookings and repeat guests that reduce reliance on OTAs, aligning the website, the campaigns, and every on-site touchpoint around one promise guests can feel.
Healthcare
In healthcare, brand strategy builds the trust patients and referrers act on, giving a practice or system a credible, consistent identity in a category where confidence drives the choice.
Ecommerce
For ecommerce brands, brand strategy gives shoppers a reason to choose and come back that goes beyond price, lifting repeat purchase and lowering acquisition cost.
Consumer goods
In consumer goods, brand strategy decides how a product wins the split-second choice on the shelf and the feed, shaping the positioning, packaging, and story that earn a premium over private label.
Financial services
In financial services, brand strategy converts a regulated, look-alike category into trust, giving a bank, credit union, or firm a clear reason customers can name to choose it.
Nonprofits
For nonprofits, brand strategy makes the mission clear and credible, so donors, volunteers, and partners understand what the organization stands for and why their support matters.
Arts and culture
In arts and culture, brand strategy gives an organization a distinct identity that grows audiences, members, and funding season after season.
Professional services
In professional services, brand strategy makes intangible expertise tangible, positioning a firm so the right clients choose it and the referrals follow.
LC Studios · our production arm
A four-minute film, shot in one continuous take
We built a ninety-foot dolly and a custom set inside a private sound stage, then shot the whole film as one continuous four-minute take. Every effect happened in camera, on the day.
See more from LC Studios →
35+
Years of brand, marketing, and production work
100%
Senior-led, no juniors handling your account
1
Team, from strategy through to screen
LC STUDIOS
We produce everything in-house
Why us
Why work with us
Anna and Brian Murnion founded Let’s Canoe, a husband-and-wife team in downtown Billings, Montana, with more than thirty-five years between them across brand strategy, marketing, design, and film. Brian leads the strategy, Anna leads client experience, and our in-house team runs the marketing and the studio. You work with the people who do the work.
Strategy, marketing, and production sit under one roof, so the brand we define is the brand that ships. Nothing gets lost in a handoff between an agency and a production house that never read the brief. It’s the same standard whether the budget is a regional launch or a national campaign.
We also work alongside in-house teams that already have a strategy. Bring us in for the brand work, a single campaign, or a film through LC Studios, as an extension of the team you already have.
The senior person who develops your strategy is the same one who runs the brand work that follows.
Where we work
A brand agency in Montana, building for clients anywhere
We work with Montana businesses that want a brand built to compete well past the state line, and with clients across the country who want senior, founder-led work without a coastal-agency price tag. Engagements run remote-first, with on-site work and film production wherever the project calls for it. Wherever you are, the same senior people do the work start to finish.
Start with a fit call →Free tools
See where you stand
Brand strategy
Free brand audit
A scored read on where your brand stands and where the gaps are. Fifteen questions, no sales call required.
Take the brand audit →Marketing
Free SEO audit
An automated read on your site’s SEO, covering what’s working, what’s broken, and the quickest wins to chase first.
Run the SEO audit →Growth
Free growth gap calculator
Where your current growth rate actually lands you in ten years, against your goal, in dollars. Then seven questions to find the bottleneck.
Find my growth gap →AI search
Free AI readiness grader
A scored read on how ready your site is to be found and cited by AI search engines like ChatGPT and Claude.
Grade my site →Common questions
Working with a brand agency like ours
What does Let’s Canoe do?
What does a brand agency actually do?
Do you produce video and film in-house?
How do you work with clients?
Do you work with national brands and clients outside Montana?
What size companies do you work with?
How do I start a project?
Explore
Popular pages
Services
Method & studios
Montana & local
Ready to start?
Book a free call with our co-founder, or send a note and we’ll get back to you within a day.
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A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
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Marketing
© 2026 CANOE, LLC dba Let’s Canoe. All rights reserved.
