Montana brand agency
We’re a brand agency that builds your marketing on a clear brand strategy.
The senior team that sets your strategy also manages and leads your marketing, from the website and ads to the films we shoot in our own studio.
Clients and production credits
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How we work
Hire us for the brand strategy, the marketing, or both
Let’s Canoe is a brand agency in Billings, Montana, and we work with brands across the country. Most clients come to us when growth stalls, and the cause is usually a brand whose message drifted until buyers moved on to a competitor. We build a clear brand strategy with you and position your brand based on its strengths. The same founder-led team then builds your marketing on that strategy.
Brand strategy engagement
We find what makes your business different and build your messaging around those strengths, then design an identity to match. Brian Murnion, our co-founder and chief strategist, leads your working sessions.
Brand strategy →Marketing engagement
We handle the ongoing marketing built on your brand strategy, whether the strategy came from us or from your own team. Our senior team handles design, search, paid media, conversion, and production through LC Studios.
The problem
Growth stalls when your brand drifts
Brand drift shows up with your buyers and inside your own company.
Outside the business
Buyers notice brand drift before your leadership team does, and they start choosing competitors.
Inside the business
Departments start doing their own thing and pull the company in different directions. Your offer and the way you describe it stop matching, which confuses customers and employees alike.
Marketing usually takes the blame when revenue flattens. The cause is brand drift, in that the brand has gone stale, it no longer stands for one clear thing, the messaging is muddled, and buyers have moved on to competitors.
A new brand strategy resets the direction so your sales and marketing teams work from the same plan. We use the Let’s Canoe Framework to build that plan.
Start with a free brand score The score takes fifteen questions and under two minutes, and you can book a free fit call afterward to walk through your results.Brand strategy engagement
The Let’s Canoe Framework™
Our brand strategy engagements follow one method, and it takes a brand from “something isn’t working” to a market position that buyers can tell apart from competitors.
A six-week Growth Roadmap and a full engagement both move through the same five phases.
See how the framework worksDiscovery
We learn how your business makes money and who you’re trying to reach.
Positioning
We find who the brand serves best and what sets it apart in its market.
Identity
We turn the positioning into a visual system of logo, type, color, and design.
Brand narrative
We give the brand its voice and the story it tells over time.
Activation
We deliver the brand book and an activation plan built around your resources and capacity, then support the rollout.
Selected work
Brands and campaigns we’ve made for clients
What we do
Our services start from your brand strategy
We build these services on the strategy we set with you, so your ads and your website say the same thing.
Brand strategy
We find your strengths and what sets you apart from competitors, then turn those findings into messaging your whole team can use.
Brand strategy →Brand identity and design
We design your identity after we set the strategy, from the logo and type to the brand guidelines your team works from.
Brand identity and design →Web design and development
Your whole funnel passes through the website. We design and build the site on your brand strategy and make sure it ranks in search and turns visitors into customers.
Web design and development →SEO
SEO is the content and technical work that brings in search traffic over time. We build SEO on the brand strategy, so the pages that rank also say something worth reading.
SEO services →PPC and paid media
We build your Google Ads, Microsoft Ads, and paid social campaigns on your brand strategy. The ads say something specific, so the people who click already want what you sell.
PPC management →Conversion optimization
You already pay for the traffic. We find where visitors drop off on your site and test fixes until more of those visitors become customers.
CRO →Email and SMS marketing
We set up the automated emails and texts that welcome new subscribers, follow up with leads, recover abandoned carts, and win back past customers. Email and SMS are channels you own, so they keep working without more ad spend.
Email and SMS marketing →Video and film
Our in-house studio, LC Studios, produces brand films and commercials, from the script through the final cut.
Video production →Who we work with
We work most often in these industries
Our clients are established businesses and organizations that have outgrown the strategy that got them this far and need a plan for their next growth milestone.
Hospitality
Hotels pay a commission on bookings that come through Expedia and Booking.com. We build the brand and the website so guests book direct and return.
Healthcare
Patients and referring doctors choose the provider they trust. We give practices and health systems one identity across all their locations, so people know who they’re choosing.
Ecommerce
Customers who arrive through a discount rarely come back unless you offer another discount. We work with ecommerce brands on positioning and the conversion funnel, so customers have a reason to buy beyond price.
Consumer goods
Shoppers decide in seconds, on the shelf and in the feed. We shape the positioning and packaging so shoppers pick your product over the store brand, even at a higher price.
Financial services
Most banks and credit unions sound alike. We position yours so customers have a clear reason to choose you, then we build the funnel that turns rate shoppers into account holders.
Nonprofits
People give to causes they understand, so we make your mission plain and build the donation funnel that turns a first visit into a first gift.
Arts and culture
Arts organizations have to rebuild their audience each season. We build the identities that keep people coming back, including seasons for the Billings Symphony and the Yellowstone Art Museum’s 60th anniversary.
Professional services
Expertise is hard to see from the outside. We position your firm so the right clients can tell what they’re buying, and we build the funnel that moves a referral to a signed engagement.
LC Studios · our production arm
We shot this four-minute film in one continuous take
We built a ninety-foot dolly and a custom set inside a private sound stage and did all the effects in camera on the day of the shoot.
See more from LC Studios →
35+
Years of brand, marketing, and production work
100%
Senior-led, no juniors handling your account
1
Team handling strategy, marketing, and production
LC Studios
Our in-house production studio
Why us
Why work with us
Anna and Brian Murnion founded Let’s Canoe, a husband-and-wife team in downtown Billings, Montana, with more than thirty-five years between them across brand strategy, marketing, design, and film. Brian leads the strategy and Anna leads client experience, while our in-house team handles the marketing and the studio.
Our strategy team and our production studio work under one roof, so your customers see the brand we defined with you. You don’t lose anything in a handoff to a production house that never read the brief, and we hold regional launches and national campaigns to the same standard.
We also work alongside in-house teams that already have a strategy. Bring us in for brand work, a website, a single campaign, or a film through LC Studios, and we’ll work as an extension of your team.
The senior person who develops your strategy also shapes, manages, and produces your marketing.
Where we work
Our clients are in Montana and across the country
We work with Montana businesses that want a brand built to compete well past the state line. We also work with clients across the country who want founder-led work without a coastal-agency price tag. Most engagements happen remotely, and we travel for shoots and on-site workshops.
Start with a fit callFree tools
See where you stand
Brand strategy
Free brand score
Answer fifteen questions to see where your brand stands and where the gaps are, with no sales call required.
Get your brand scoreMarketing
Free SEO audit
Get an automated check of your site’s SEO that shows what’s broken and which fixes to make first.
Run the SEO auditGrowth
Free growth gap calculator
See where your current growth rate puts you in ten years compared with your goal, in dollars, then answer seven questions to find the bottleneck.
Find my growth gapAI search
Free AI readiness grader
Get a graded report on whether AI search engines like ChatGPT and Claude can find and cite your site.
Grade my siteCommon questions
What clients ask before hiring a brand agency
What does Let’s Canoe do?
What does a brand agency actually do?
Do you produce video and film in-house?
How do you work with clients?
Do you work with national brands and clients outside Montana?
What size companies do you work with?
How do I start a project?
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Method & studios
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Let’s talk about your brand
Book a free fit call with our co-founder and chief strategist, or send a note and we’ll get back to you within a day.
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A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
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Marketing
© 2026 CANOE, LLC dba Let’s Canoe. All rights reserved.
