BRAND STRATEGY

we are

your blue-ocean® STRATEGY TEAM

Whether you’re a start-up or an established SMB or MME, your brand strategy can be the difference between success and failure. Businesses almost always have general business goals but tend to lack a complete brand strategy.

What is a brand strategy?

A brand strategy is a way to determine how you will position your product or service in the marketplace.

A brand strategy looks at the competitive marketplace and identifies new growth opportunities, audiences, and segments.

A brand strategy defines the unique value you provide to customers and how to pull that value together in a meaningful way that leads to conversions.

A brand strategy is how you will differentiate yourself in a world of Red Oceans®, also known as the current marketplaces that are saturated in competitive noise.

A brand strategy is not the day-to-day marketing tactics and activity, such as creating digital ads, writing high-value content, producing a commercial, SEO targeting, social media engagement, etc. (we do all of that, too!). Marketing to-dos should be explored within a marketing plan after you have a comprehensive brand strategy in place.

If you don’t have a robust and bold brand strategy in place, then you’re wasting your marketing budget on endless marketing activity.