You’re in the right place if you have heard of brand positioning but feel like it’s just another confusing term. Don’t worry, you’re not alone! In this guide, we are going to make it simple. We’ll explain what it is, why it matters for your business, and how you can use it to stand out…
Guerrilla marketing is all about using creativity and bold surprises to connect with audiences. It is about being bold and inventing ways to engage with your audience on a personal level. Jay Conrad Levinson is the godfather of Guerrilla Marketing. If you haven’t read his book, we highly recommend it. And no, we don’t earn…
Nothing needs to change if your goal is to blend in and follow status quo marketing outcomes. If you want to think differently about positioning your brand more competitively in the marketplace, then this topic is for you. Disruptive design is a subtopic within our brand strategy world, as thinking differently goes hand in hand…
What is Brand Architecture? Within a comprehensive brand strategy, you’ll find the brand architecture, which is the structure of a company’s leading brand, sub-brands, products, and services and how they align and complement one another. Brand architecture revolves around two essential parts: the brand framework and the brand story. Companies can retain their value niche,…
PPC, or pay-per-click, advertising, has become an increasingly popular and effective form of online advertising for businesses of all sizes. As such, the demand for PPC agency services has grown, and Montana is no exception. A PPC agency specializes in creating and managing PPC advertising campaigns for its clients. These campaigns aim to generate business…
Billboard Advertising Billboard advertising is a form of out-of-home (OOH) ad placement. This traditional option remains significant in the digital age due to its effectiveness in building brand awareness. OOH is appealing as a way to include non-digital impressions within a marketing campaign. Including billboard marketing with digital marketing efforts will expand your marketing campaign…