Yes, ChatGPT can most likely read your website right now. The quick technical answer is if your site is built like most sites, the machines can read every word of it. If your pages get assembled by JavaScript in the browser, they probably can’t. If your robots.txt file blocks GPTBot, then that crawler is blocked….
Nobody calls me and says “our growth plateaued.” They say something feels off. Revenue has been sitting at about the same number for three years, the team is good, everybody’s busy, and every flat quarter had a decent excuse. Then at some point you put five years of revenue on one chart and see it’s…
Nothing needs to change if your goal is to blend in and maintain the status quo in marketing. If you want to think differently about how to position your brand more competitively in the marketplace, this topic is for you. Disruptive design sits inside our brand strategy work, because thinking differently is how you find…
You’re in the right place if you’ve heard of brand positioning but feel like it’s just another confusing term. Don’t worry, you’re not alone. This guide keeps it simple. We’ll explain what it is, why it matters for your business, and how you can use it to stand out in your market. Whether you’re new…
Guerrilla marketing uses creativity and bold surprises to reach audiences. The idea is to invent ways to connect with people on a personal level. Jay Conrad Levinson is the godfather of guerrilla marketing. If you haven’t read his book, we recommend it. And no, we don’t earn any affiliate revenue by mentioning it. We’re just…
A PPC agency builds and runs your pay-per-click advertising on Google, Microsoft, and social platforms. It handles keyword and audience targeting, ad creative, bidding, conversion tracking, and reporting, so your ad budget brings back leads instead of leaking. You usually want one when you’re spending real money on ads and not seeing qualified leads come…
Billboard Advertising Billboard advertising in Montana runs from a few hundred dollars a month on a rural highway to a few thousand for a prime digital board in Billings or Missoula. It’s out-of-home (OOH) advertising, it still works, and in a state built around long drives, it works better here than in most places. This…
What is brand architecture? Inside a brand strategy, you’ll find the brand architecture. Brand architecture is the structure that organizes a company’s brands, sub-brands, products, and services, and defines how they relate to each other and to the parent company. It’s the difference between a portfolio that customers can navigate and a pile of names…
