You’re in the right place if you have heard of brand positioning but feel like it’s just another confusing term. Don’t worry, you’re not alone! In this guide, we are going to make it simple. We’ll explain what it is, why it matters for your business, and how you can use it to stand out…
Guerrilla marketing is all about using creativity and bold surprises to connect with audiences. It is about being bold and inventing ways to engage with your audience on a personal level. Jay Conrad Levinson is the godfather of Guerrilla Marketing. If you haven’t read his book, we highly recommend it. And no, we don’t earn…
What is Brand Architecture? Within a comprehensive brand strategy, you’ll find the brand architecture, which is the structure of a company’s leading brand, sub-brands, products, and services and how they align and complement one another. Brand architecture revolves around two essential parts: the brand framework and the brand story. Companies can retain their value niche,…