Free SEO audit · 23 checks

See your page the way Google sees it

Twenty-three technical checks on any page of your site, scored 0 to 100, in about a minute. The full report lands in your inbox, branded and yours to keep.

No account. No pitch. One page at a time.

Example report

What comes back after the crawl

74/ 100
Search engines can index this pagePass
Meta description missingCheck
Largest Contentful Paint 4.2 sFix
Served securely over HTTPSPass
Free SEO audit

Run the audit

Confirm the page and tell us where to send the report. Your results show right here in about a minute, and the branded PDF lands in your inbox.

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This checks the single page at the URL you enter, not your whole domain. No login, no software to install.

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Senior-led SEO review
Report yours to keep
Running your audit
Reaching your site…
0
Your SEO snapshot
 

Heads up: this audit covers the single page at the URL above, not your whole domain. A full audit looks across every page on the site.

What a one-page scan can’t see

This checked one page and the technical basics. The work that actually moves your rankings lives where a quick scan can’t reach: how you stack up against the sites ranking above you, the links pointing at your domain, the keywords your buyers actually search, and the brand argument tying it together. That’s the part we dig into by hand. It’s also where the real gains are.

Want to talk through your results?

I’m Brian, Let’s Canoe’s lead strategist. Grab a free 20 minutes with me and I’ll walk through what this turned up and where the next gains are. I don’t like pitching work. I’d rather have a simple conversation about what’s working and what isn’t.

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That check didn’t finish

Google’s speed test timed out on that page, which happens now and then on heavier pages or at busy moments. Give it another try in a minute, or book a call and we’ll run a full audit by hand.

Book a free 20-minute call →

What we check

The audit runs 23 checks across five groups. Most free audit tools keep their checklist vague. Here is ours, line by line, with why Google cares about each one.

Indexing & crawl

5 checks

  • Search engines can index the pageA stray noindex or robots rule hides a page from search entirely.
  • Healthy status codeA 4xx or 5xx here means the page is broken in Google’s eyes.
  • Canonical tag set correctlyTells Google which version of a page is the real one.
  • Valid robots.txtA malformed robots file can block crawling by accident.
  • XML sitemap foundA sitemap helps Google discover every page that matters.

On-page basics

9 checks

  • Title tag presentThe single biggest on-page ranking and click-through signal.
  • Meta description presentControls the snippet under your listing. Missing means Google guesses.
  • Images have alt textHelps accessibility and image search, and describes the image to Google.
  • Links use descriptive text“Click here” tells Google nothing. Real anchor text passes context.
  • Single H1One clear H1 tells Google the page’s main topic. None or several muddies it.
  • Enough real contentThin pages rarely rank. A few hundred words of genuine content is the floor.
  • Content-to-code ratioA lot of code wrapped around very little text can signal a thin or bloated page.
  • Structured data foundSchema helps Google and AI engines understand the page. We list the types we find.
  • Social sharing tags setOpen Graph tags control how your link looks when shared on social or in chats.

Mobile & usability

4 checks

  • Mobile viewport setWithout it the page renders desktop-width on phones.
  • Text legible on mobileTiny text forces pinch-zoom and hurts mobile rankings.
  • Tap targets sized for touchButtons and links packed too close get mis-tapped on phones.
  • Accessibility scoreCleaner, more accessible pages are easier for Google and screen readers to parse.

Speed & Core Web Vitals

4 checks

  • Overall speed scoreGoogle’s rolled-up performance grade for the page.
  • Largest Contentful PaintHow fast the main content shows up. Good is under 2.5 seconds.
  • Cumulative Layout ShiftHow much the page jumps as it loads. Good is under 0.1.
  • Interaction to Next PaintHow quickly the page reacts to a tap or click. Good is under 200ms.

Security

1 check

  • Served over HTTPSA lock in the address bar. A baseline trust and ranking signal.

Proof, not promises

What the report looks like

Let's Canoe logo on the emailed SEO audit report

Your SEO snapshot

https://example.com/services/

74 / 100 · A few quick wins The foundation here is mostly sound, with a handful of things worth tightening below.
PassSearch engines can index this page
CheckMeta description is present (missing)
FixLargest Contentful Paint (4.2 s, field data)
PassSingle H1 (1 found)
What a one-page scan can’t see Competitors, links, keywords, and the brand argument. The part we dig into by hand.
1

Your score, up top

The 0 to 100 number, your tier, and a plain-English summary of where the page stands.

2

Every finding, with the measured value

Each check marked Pass, Check, or Fix, with the actual number we measured, so your developer knows exactly what to change.

3

Yours to keep

The report arrives as a branded email, with a PDF you can download on the spot and hand to your team. No login to see your own results.

How to read your number

What your score means

0–59
Worth a closer look

Technical issues are capping how well everything else can rank. Most are very fixable, and clearing them first is what makes the content and link work pay off.

60–84
A few quick wins

The foundation is mostly sound, with a handful of things worth tightening. Clear those and you remove what quietly holds the page back.

85–100
Solid shape

The technical basics are in good shape. From here, rankings come from content depth, links, and the brand behind the page.

Who this is for (and who it’s not)

Run it if you

Have a real site with real traffic. Suspect something technical is holding your rankings back. Want a clear read on what to fix first.

Have grown faster than your site has kept up, and want to know which issues to hand to your developer or marketing team before they cost you rankings.

Common SEO audit questions

Questions about SEO audits, crawling, and the technical basics. If yours isn’t here, the fastest way to get an answer is to book a free fit call.

About the audit

What is an SEO audit?
An SEO audit is a check of the things that decide whether a page can rank: whether search engines can reach it, read it, and understand it. This tool runs the technical basics on a single page. A full audit goes wider, across your whole site, your competitors, and the search demand in your market.
What counts as a good audit score?
On this 0 to 100 scale, 85 and up means the technical basics are in good shape. 60 to 84 means a few things are worth tightening. Below 60 usually means something is holding the page back. A high score means a clean foundation. It is not proof you are outranking anyone yet, because that comes from content, links, and brand.
Why does this check one page and not my whole site?
Speed and focus. A single-page check runs in about a minute and gives you a clear read with no login and no crawl of hundreds of URLs. The page you enter is usually your most important one, your homepage or a key service page. A full-site audit is the deeper work we do by hand for clients.
How often should I run an SEO audit?
For a quick check like this, any time you change a page or feel something slip. For a real site, a full technical audit once a year is the floor, and quarterly is better, because issues creep in quietly as you publish, redesign, or add plugins.
Why did the tool say it couldn’t fully read my site?
A few sites block automated checks, and some load their content entirely in JavaScript, which a quick scan can’t see the way a full crawl would. It doesn’t mean your site is broken. It means the page needs a closer look by hand, which is a good reason to book a call.

What your score means

My page scored well. Does that mean I’ll rank?
Not on its own. A high score means search engines can read and trust the page, which is the floor you build on. Rankings come from what this scan can’t see: how you stack up against competitors, the links pointing at your site, and whether your content answers what buyers actually search.
My page scored low. Is something broken?
Usually not. Most low scores come from a handful of fixable things: a missing tag, a slow load, a stray setting blocking indexing. The report flags what to address first, and most of it is quicker to fix than you would expect.

Crawling and indexing

What’s the difference between crawlability and indexability?
Crawlability is whether a search engine can reach and read your page. Indexability is whether it is allowed to store that page and show it in results. A page can be crawlable but still kept out of the index, often by a stray noindex tag, which is why a page can look fine and never appear in search.
What does a noindex tag do, and why does it matter?
A noindex tag tells search engines to keep a page out of results. It is useful on pages you don’t want found, like thank-you or admin pages. The trouble starts when it lands on a page you do want ranking, by accident or left over from a staging site. An accidental noindex is one of the most common things an audit catches, and it quietly keeps the page invisible.
What is a canonical tag?
A canonical tag tells search engines which version of a page is the real one when several URLs show similar content, like http and https, or with and without www. Set right, it points duplicates back to the page you want ranking. Set wrong, it can send the signal to the wrong URL and push your real page out of results.
What is robots.txt, and can it hurt my rankings?
Robots.txt is a file that tells search engines which parts of your site they may crawl. It controls crawling, not indexing, and that trips people up. Block a page here and search engines can’t read it, which also means they can’t see a noindex or canonical tag on it. A too-aggressive robots.txt can hide important pages by mistake.

On-page basics

What is an XML sitemap, and do I need one?
A sitemap is a list of the pages you want search engines to find, in a format built for them. It helps Google discover your pages faster, especially on larger or newer sites. Most sites should have one, and it should list only real, indexable pages, with no redirects or blocked URLs.
Why should a page have only one H1?
The H1 is the page’s main headline, and it tells search engines what the page is about. One clear H1 keeps that signal clean. Zero leaves it guessing, and several compete with each other. Your headings should read like an outline: one H1 at the top, then H2s and H3s beneath it.
What is content-to-code ratio, and does it matter?
It compares how much real text a page has against how much code it takes to build it. A very low ratio can mean a thin page, or one weighed down by heavy code. It is a soft signal, not a ranking factor on its own, but a page that is mostly code with little to read often struggles to rank for anything.
Do I need a developer to fix what the audit flags?
It depends on the fix. Titles, meta descriptions, headings, and alt text you can usually handle in your CMS. Redirects, canonical tags, robots.txt, and speed often need a developer or someone comfortable in the site’s settings. On a call we can sort which is which, so you know what to hand off and what to do yourself.

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