Free one-page SEO snapshot · 23 checks

Get a free SEO audit of your most important page

Pick the page that brings in the most business, like your homepage or a top service page. The free audit gives you a snapshot of that page, with twenty-three technical checks and a score from 0 to 100 in about a minute. Work with us, and we’ll review your full site by hand.

Example report

What comes back after the crawl

74/ 100
Search engines can index this pagePass
Meta description missingCheck
Largest Contentful Paint 4.2 sFix
Served securely over HTTPSPass
Free SEO audit

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Confirm the page and tell us where to send the report. Your results appear on this page in about a minute, and the branded PDF arrives in your inbox.

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The audit checks one URL at a time, so start with your most important page and then audit your other main pages. You don’t need a login or any software.

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Running your audit
Reaching your site…
0
Your SEO snapshot
 

This snapshot covers the page at the URL above. Click Audit another URL to check more pages, or book a call to talk about a full-site review.

Our full-site review looks at competitors and links

This snapshot checked the technical basics on one page. Work with us, and we’ll review your full site by hand, including how you compare with the sites ranking above you and the links pointing to your domain. The full review also covers the keywords your buyers search and the brand strategy behind your content, and that review is where the larger ranking gains come from.

Talk through your results with Brian

I’m Brian Murnion, co-founder and chief strategist at Let’s Canoe. Book a free 20-minute call, and I’ll walk through what your snapshot found and what a full-site review would cover. I won’t use the call for a sales pitch, and we’ll talk plainly about what’s working on your site and what needs to change.

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The speed check didn’t finish

Google’s speed test timed out on that page, which happens sometimes on heavier pages or at busy times. Try again in a minute, or book a call and we’ll audit the page by hand.

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The audit covers 23 checks in five groups

Many free audit tools keep their checklist vague. We list each check below with the reason it matters to Google.

Indexing & crawl

5 checks

  • Search engines can index the pageA stray noindex or robots rule hides a page from search entirely.
  • Healthy status codeA 4xx or 5xx here means the page is broken in Google’s eyes.
  • Canonical tag set correctlyThe canonical tag tells Google which version of a page is the main version.
  • Valid robots.txtA malformed robots file can block crawling by accident.
  • XML sitemap foundA sitemap helps Google find the pages you want in search.

On-page basics

9 checks

  • Title tag presentThe title tag is the biggest on-page signal for rankings and clicks.
  • Meta description presentThe meta description controls the snippet under your listing, and Google writes its own snippet when the description is missing.
  • Images have alt textAlt text helps accessibility and image search, and the text describes each image to Google.
  • Links use descriptive textLink text like “click here” tells Google nothing, while descriptive link text tells Google what the linked page covers.
  • Single H1One clear H1 tells Google the page’s main topic, and a missing H1 or several H1s blur that topic.
  • Enough real contentThin pages rarely rank, so a page needs at least a few hundred words of useful content.
  • Content-to-code ratioA lot of code wrapped around very little text can signal a thin or bloated page.
  • Structured data foundSchema helps Google and AI engines understand the page. We list the types we find.
  • Social sharing tags setOpen Graph tags control how your link looks when shared on social or in chats.

Mobile & usability

4 checks

  • Mobile viewport setThe page renders at desktop width on phones when the viewport tag is missing.
  • Text legible on mobileTiny text forces pinch-zoom and hurts mobile rankings.
  • Tap targets sized for touchPhone users tap the wrong button when buttons and links sit too close together.
  • Accessibility scoreAccessible pages are easier for Google and screen readers to understand.

Speed & Core Web Vitals

4 checks

  • Overall speed scoreThis score is Google’s overall performance grade for the page.
  • Largest Contentful PaintThis metric measures how fast the main content appears, and a good time is under 2.5 seconds.
  • Cumulative Layout ShiftThis metric measures how much the page jumps while loading, and a good score is under 0.1.
  • Interaction to Next PaintThis metric measures how quickly the page reacts to a tap or click, and a good time is under 200 milliseconds.

Security

1 check

  • Served over HTTPSHTTPS puts the lock icon in the address bar and counts as a basic trust and ranking signal.

Your report shows where the page stands and what to fix

Let's Canoe logo on the emailed SEO audit report

Your SEO snapshot

https://example.com/services/

74 / 100 · A few quick wins The foundation here is mostly sound, with a handful of things worth tightening below.
PassSearch engines can index this page
CheckMeta description is present (missing)
FixLargest Contentful Paint (4.2 s, field data)
PassSingle H1 (1 found)
What a one-page scan can’t see Work with us, and we’ll review competitors, links, keywords, and brand strategy across your full site.
1

Your score appears at the top

The report opens with your 0 to 100 score, your tier, and a plain-English summary of where the page stands.

2

Each finding includes the measured value

We mark each check as Pass, Check, or Fix and include the number we measured, so your developer knows what to change.

3

You keep the report

The report arrives as a branded email with a PDF you can download right away and share with your team, and you don’t need a login to see your results.

Your score falls into one of three tiers

0–59
Worth a closer look

Technical issues are limiting how well the page can rank. Most of these issues are easy to fix, and fixing them first lets your content and links pay off.

60–84
A few quick wins

The foundation is mostly sound, with a handful of issues worth fixing. Fixing those issues removes what’s quietly holding the page back.

85–100
Solid shape

The technical basics are in good shape, so further ranking gains will come from content depth, links, and the brand behind the page.

The audit fits sites that already have steady traffic

You’re a good fit

Your site is live and gets steady traffic, and you suspect a technical problem is holding your rankings back. You want to know what to fix first.

Your business has outgrown your site, and you want to know which issues to hand to your developer or marketing team before those issues cost you rankings.

People ask us these SEO audit questions most often

These answers cover SEO audits, crawling, and the technical basics. If your question isn’t here, book a free fit call for the fastest answer.

About the audit

What is an SEO audit?
An SEO audit checks whether search engines can reach, read, and understand a page, since those factors decide whether the page can rank. This free tool gives you a snapshot of the technical basics on one page. A full audit covers your whole site, your competitors, and search demand in your market, and we include a full audit when you work with Let’s Canoe.
What counts as a good audit score?
A score of 85 or higher means the technical basics are in good shape, and 60 to 84 means a few issues are worth fixing. A score below 60 usually means something is holding the page back. A high score shows a clean technical foundation, and outranking competitors still depends on content, links, and brand.
Why does the audit check one page at a time?
The free audit is a quick snapshot, so the tool checks one page in about a minute with no login and no crawl of hundreds of URLs. Most people start with the page that brings in the most business, like the homepage or a main service page. Our team audits the full site by hand for our clients.
How often should I run an SEO audit?
Run this quick check any time you change a page or notice a drop in traffic. Plan a full technical audit at least once a year, and quarterly works better, because issues creep in as you publish, redesign, or add plugins.
Why did the tool say it couldn’t fully read my site?
Some sites block automated checks, and some load their content entirely in JavaScript, which a quick scan can’t read the way a full crawl can. That message doesn’t mean your site is broken. The page needs a manual review, so book a call and our team will take a closer look.

What your score means

My page scored well. Does that mean I’ll rank?
A high score alone won’t make the page rank. The score shows that search engines can read and trust the page, and rankings also depend on how you compare with competitors, the links pointing to your site, and whether your content answers what buyers search for.
My page scored low. Is something broken?
A low score usually doesn’t mean something is broken. Many low scores come from a few fixable issues, like a missing tag, a slow load, or a stray setting that blocks indexing. The report shows what to fix first, and many of these fixes take less time than you’d expect.

Crawling and indexing

What’s the difference between crawlability and indexability?
Crawlability is whether a search engine can reach and read your page, and indexability is whether the search engine may store the page and show it in results. A stray noindex tag can keep a crawlable page out of the index, so a page can look fine and still never appear in search.
What does a noindex tag do, and why does it matter?
A noindex tag tells search engines to keep a page out of results, which helps on pages like thank-you or admin pages. Problems start when a noindex tag ends up on a page you want ranking, either by accident or left over from a staging site. An accidental noindex tag is one of the most common issues an audit catches, because the tag quietly keeps the page out of search.
What is a canonical tag?
A canonical tag tells search engines which version of a page is the main version when several URLs show similar content, like http and https versions or versions with and without www. A correct canonical tag points duplicates to the page you want ranking, and a wrong one can send ranking signals to the wrong URL and push your main page out of results.
What is robots.txt, and can it hurt my rankings?
Robots.txt is a file that tells search engines which parts of your site they may crawl. The file controls crawling and has no direct say over indexing, which confuses many site owners. Search engines can’t read a page that robots.txt blocks, so they also can’t see a noindex or canonical tag on that page. An overly strict robots.txt file can hide important pages by mistake.

On-page basics

What is an XML sitemap, and do I need one?
A sitemap is a file that lists the pages you want search engines to find. Sitemaps help Google discover your pages faster, especially on larger or newer sites. Most sites need a sitemap, and it should list only indexable pages, with no redirects or blocked URLs.
Why should a page have only one H1?
The H1 is the page’s main headline, and it tells search engines what the page covers. One clear H1 keeps that signal clean, while a missing H1 leaves search engines guessing and several H1s compete with each other. Your headings should work like an outline, with one H1 at the top and H2s and H3s beneath the H1.
What is content-to-code ratio, and does it matter?
Content-to-code ratio compares how much readable text a page has with how much code builds the page. A very low ratio can point to a thin page or a page weighed down by heavy code. The ratio isn’t a ranking factor by itself, and a page with lots of code and little to read usually struggles to rank.
Do I need a developer to fix what the audit flags?
You can usually handle titles, meta descriptions, headings, and alt text yourself in your content management system. Redirects, canonical tags, robots.txt, and speed fixes usually need a developer or someone comfortable with your site’s settings. We can sort the list on a call, so you know which fixes to hand off and which fixes your team can make.

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team@letscanoe.com
119 N 29th St, Billings, MT 59101

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