The Let’s Canoe marketing blog
Paddle Talks
This is where we think out loud about brand strategy, marketing, and design, and about how search and AI are changing the way buyers find you. Most of it comes straight from the work we’re doing for clients, so it leans more practical than theoretical.
like a blondie song, the tide here is high.
let’s grab a paddle and go.
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Can ChatGPT read your website (and do you want it to)?
Yes, ChatGPT can most likely read your website right now. The quick technical answer is if your site is built like most…
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The business growth plateau: why companies stall, and what restarts growth
Nobody calls me and says “our growth plateaued.” They say something feels off. Revenue has been sitting at about the same number…
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The Impact of Disruptive Design
Nothing needs to change if your goal is to blend in and maintain the status quo in marketing. If you want to…
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Brand Positioning: Mastering Market Presence
You’re in the right place if you’ve heard of brand positioning but feel like it’s just another confusing term. Don’t worry, you’re…
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What is Guerrilla Marketing?
Guerrilla marketing uses creativity and bold surprises to reach audiences. The idea is to invent ways to connect with people on a…
Paddle Talks Newsletter
Marketing and brand strategy opinions and trends. Delivered to your inbox quarterly.
Why we still write a blog
A good blog is still one of the most useful things a company can do, for search and for its own thinking. Writing forces us to get clear on what we actually believe about brand strategy, SEO, and marketing, and clear beats clever every time.
We keep it honest. Real questions clients ask, real work we’ve delivered, and hot takes on what’s shifting, from disruptive design to whether ChatGPT can read your site. If a topic helps you make a better call, we’ll write about it. If it’s only there to rank for something, we won’t.
A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
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