Marketing services
Full-funnel marketing, built on your brand
Once the strategy is set, this is the team that runs it. We build, connect, and optimize the funnel from first impression to final conversion, across brand identity, search, paid media, and conversion. If you already have a brand and need the marketing to match, start with a call.
Senior people run the work, and every channel ties back to one brand and one funnel.
We run the whole funnel so your brand shows up the same way everywhere and keeps converting.
How it fits together
One funnel, top to bottom
Marketing works when the pieces connect. We treat your brand, your search and paid reach, your nurture, and your conversion work as stages of one funnel rather than separate projects, so attention at the top turns into customers at the bottom.
Foundation
Brand identity
The look, voice, and message every channel shares, so you’re recognizable everywhere.
Top of funnel
Search and paid
Get found by the right people through organic search and paid reach.
Middle
Nurture
Stay in front of buyers while they compare, through content and retargeting.
Bottom
Conversion
Turn the traffic you already have into customers, with less friction in the way.
Retention
Lifecycle
Bring customers back with email and SMS flows that run on their own.
The services
Pick the work you need next
Each service stands on its own and connects to the rest. Start with one stage of the funnel or run the whole system.
Foundation
Brand identity and design
The visual and verbal system every channel shares, from logo and design to working brand guidelines, so the brand holds together everywhere it shows up.
Brand identity and design →Top of funnel
SEO services
Organic visibility built around your brand’s point of view, so the pages that rank are also the pages that sell. The technical and content work that compounds over time.
SEO services →Top and bottom
PPC management
Google Ads, Microsoft Ads, and paid social, run by senior people and built on your positioning, aimed at buyers who are ready to act.
PPC management →Bottom of funnel
Conversion rate optimization
We find what’s stopping visitors from converting, test the fixes, and lift the conversion rate on the traffic you already have.
CRO services →Site and conversion
Web design and development
High-converting websites for B2B, B2C, and ecommerce, designed and coded to load fast, rank well, and turn visitors into customers.
Web design and development →Middle and retention
Email and SMS marketing
Lifecycle flows that nurture leads, recover carts, and bring customers back, working in the background on the channels you own.
Email and SMS marketing →How we work with you
Already have a strategy? Start with the marketing.
A lot of teams come to us with the brand decided and the execution stalled. You don’t have to start over. We can pick up at any stage of the funnel, run a single channel or the whole system, and work as a project or an ongoing retainer. The first step is a short call to find the highest-impact place to begin.
Free tools
See where you stand
Four free tools to read your brand, your site, and your growth before you spend a dollar on marketing.
Free
Brand audit
Fifteen questions and a scored read on where your brand stands and where the gaps are.
Take the brand audit →Free
SEO audit
An automated read on your site’s SEO, what’s working, what’s broken, and the quickest wins.
Run the SEO audit →Free
AI readiness grader
How well your site is built for AI search like ChatGPT and Perplexity to read and recommend you.
Grade your site →Free
Growth gap calculator
Where your current growth rate lands you in ten years against your goal, in dollars.
Find my growth gap →Selected work
Marketing that’s already running
A look at clients where the brand and the marketing run as one system, across web, search, paid, email, and creative.
Northern Hotel
A multi-year growth campaign and a new website built for direct bookings and group sales.
Billings Symphony
An annual season identity and ongoing creative across print, web, email, and video.
Yellowstone Art Museum
A 60th-anniversary identity and auction storytelling built to inspire giving.
Common questions
Before you pick a service
Questions about the marketing services and how they fit together. For questions about a specific service, see that service’s page, or book a free fit call.
Choosing a service
What’s included in full-funnel marketing services?
Which service should I start with if I already have a brand strategy?
How do brand identity, SEO, PPC, and CRO work together?
Can I start with one service, or do I need all of them?
How we work
Do you work on a retainer or on single projects?
Do you work with clients outside Montana?
Not sure which service you need?
Book a free fit call and we’ll point you to the highest-impact place to start.
A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
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