Mountain West Marketing Agency
A Mountain West marketing agency in Montana that travels. Brand strategy doesn’t require a local office, but it does require local understanding.
Here’s where we work and how the work actually runs.
Based in Billings. Working across the Mountain West and beyond.
We’re based in downtown Billings, Montana. From there, we work with clients across the Mountain West (Montana, Wyoming, Idaho, the Dakotas), the Pacific Northwest (Portland, Seattle, and the cities in between), and select markets nationally (Salt Lake City, Denver, Dallas). The work is the same regardless of geography. Brand strategy first, marketing second. Senior-led from the first conversation to the last deliverable. Over 35 years of strategic work organized around the Let’s Canoe Framework: discovery, positioning, identity, brand narrative, activation. We don’t open satellite offices because we don’t need to. The work travels.
Brand strategy doesn’t need a local office
Brand strategy is intellectual work. The deliverable is a document, a system, a roadmap, or a brand book. None of those requires shared zip codes. They require deep listening, careful pattern-finding, and the kind of strategic judgment that comes from twenty years across industries.
The travel matters when it matters. Leadership interviews work better on-site. Customer conversations benefit from in-room presence. Certain photography and video shoots can’t happen remotely. Kickoff meetings often deserve a plane ticket. We build those moments into the engagement when they’re worth it.
The rest of the work runs through structured remote: scheduled video sessions for stakeholder interviews and strategic reviews, asynchronous documentation to handle the heavy lifting between sessions, and a working cadence that respects the client’s calendar. Most engagements have one or two on-site visits, and the rest are handled remotely; the client never has to think about it.
The math also works in the client’s favor. A senior strategist in Montana costs less to engage than the equivalent talent in Dallas or Portland. Same depth of work, lower overhead.
The same engagement,
anywhere you are
Every engagement starts the same way. A free 30-minute fit call with Brian Murnion, our co-founder and Chief Strategist. He’ll ask about where the brand is, what’s getting in the way, and what success looks like. If we’re a good match, a written proposal will land within five business days. If we’re not, he’ll say so.
From there, the work splits into four camps. The cadence stays the same regardless of which one fits.
Strategy & Audit.
Brand strategy, audits, and full engagements.
Senior-led, Framework-based. The work when you need clarity.
Strategy →
Marketing Services.
When the brand strategy is in place.
SEO, PPC, web design, content, conversion rate optimization, and outsourced marketing team support. Project or retainer based.
Services →
Studios.
Production, video, and film.
Brand films, commercials, documentaries, and social video. Senior-led from concept to delivery.
Studios →
Fractional CMO.
Senior marketing leadership.
Marketing leadership on a monthly partnership basis. Mostly remote with quarterly on-site presence in the client’s market.
CMO Leadership →
Cities we know
Billings, Montana
Bozeman, Montana
Sheridan, Wyoming
Salt Lake City, Utah
Portland, Oregon
Denver, Colorado
Dallas, Texas
Minneapolis, Minnesota
Chicago, Illinois
Why hire a Mountain West marketing agency for your city?
We get this question on most fit calls outside Billings. The honest answer has three parts.
First, brand strategy depth doesn’t come from local presence. It comes from twenty years across industries, hundreds of stakeholder interviews, and the strategic judgment that builds from doing the work. A senior person who’s audited fifty hospitals knows healthcare branding better than a senior person who’s never audited one but happens to live in your city.
Second, outside perspective is a feature, not a bug. The agency that’s known your category for a decade sometimes can’t see what’s stuck. An out-of-market firm doesn’t carry the assumptions of the local scene.
Third, the economics work in the client’s favor. Senior strategy talent in Montana costs less to engage than the equivalent talent in Dallas or Portland. Same depth of work, lower overhead. We won’t try to dress that up as anything other than what it is.
How it actually works
Ready to start the conversation?
Free 30-minute fit call with Brian Murnion.
He’ll listen, ask questions, and tell you whether Let’s Canoe is the right partner for your work. If we’re not, he’ll say so.
A brand agency in Billings, Montana. We set the brand strategy, then build the marketing on top of it, with one senior team from strategy through production.
406-998-7901team@letscanoe.com
119 N 29th St, Billings, MT 59101
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