Nobody calls me and says “our growth plateaued.” They say something feels off. Revenue has been sitting at about the same number for three years, the team is good, everybody’s busy, and every flat quarter had a decent excuse. Then at some point you put five years of revenue on one chart and see it’s…
Nothing needs to change if your goal is to blend in and maintain the status quo in marketing. If you want to think differently about how to position your brand more competitively in the marketplace, this topic is for you. Disruptive design sits inside our brand strategy work, because thinking differently is how you find…
You’re in the right place if you’ve heard of brand positioning but feel like it’s just another confusing term. Don’t worry, you’re not alone. This guide keeps it simple. We’ll explain what it is, why it matters for your business, and how you can use it to stand out in your market. Whether you’re new…
Guerrilla maGuerrilla marketing uses creativity and bold surprises to reach audiences. The idea is to invent ways to connect with people on a personal level. Jay Conrad Levinson is the godfather of guerrilla marketing. If you haven’t read his book, we recommend it. And no, we don’t earn any affiliate revenue by mentioning it. We’re…
A PPC agency builds and runs your pay-per-click advertising on Google, Microsoft, and social platforms. It handles keyword and audience targeting, ad creative, bidding, conversion tracking, and reporting, so your ad budget brings back leads instead of leaking. You usually want one when you’re spending real money on ads and not seeing qualified leads come…
Billboard Advertising Billboard advertising is a form of out-of-home (OOH) ad placement. This traditional option still matters because it builds brand awareness. OOH is appealing as a way to add non-digital impressions to a marketing campaign. Adding billboard marketing to your digital marketing efforts will expand your campaign and increase impressions. Brands use billboards to…
What is brand architecture? Inside a brand strategy, you’ll find the brand architecture. It’s the structure of a company’s leading brand, sub-brands, products, and services, and how they align and complement one another. Brand architecture has two parts: the brand framework and the brand story. Companies hold onto their value niche, household recognition, and customer…
